Karen (Life Coach App) Analysis

The camera angle in the way that Karen is filming is very natural in order to act like you are video calling her on your phone and even in some cases seeming like you are with her in reality. She always keeps eye contact with the audience which furthers the connection with the consumer which almost encourages them to engage and interact more as it seems as if she is really listening and responding to your answers. She also comes across as honest and trustworthy due to the aforementioned reasons. The multiple choice answers as well as the descriptive ones allows you to reply in the way that you wish.

The time intervals between being able to use the app has both pros and cons. It allows it to be very realistic but also it can cause a loss in engagement, and forget to use app at a later time. For example sometimes she quickly speaks to you for 5 minutes and then you have to call her back several hours later.

The app starts off as a life coaching app, leading the user to believe that over the course of using the app, Karen will be able to teach you more about yourself and help you work towards your goals. However, as time progresses, the app almost completely flips, immersing the participant into Karen's life. You explore Karen's past, as well as engaging in conversation with her boyfriend (?) and experiencing their unstable relationship. As time progresses, the audience will realise that instead of Karen analysing their life, they will end up analysing Karen's.